Your Business website plays an important role in growing your business and let potential customers to know and remember about your business. It is very important that your website is listed in several business directories. This is very useful in enabling people find you, however once they find you, they expect the information they are looking for to be easily found. If that information isn’t found in seconds or simply doesn’t exist, chances are they will look elsewhere. Your Business’s website should be well outfitted to provide the content people generally seek while looking online. Your website needs to have the following things to generate leads and communicate with the public:
1. Contact Us
This is a general best practice to include a page dedicated to this contact information, it is also a good idea to include simple contact information on the template of your site. A phone number and email address in the banner perhaps, or even your store address in the footer. Get creative and include this information where people will see it, especially if this is a primary way new clients get in touch with you.
2. Testimonials from past customers/clients
This helps in building a sense of trust among new potential customers. It helps you acquiring new leads. Testimonials are important, but this does'nt mean that you should have a saperate dedicated page for these testimonials. you can scatter them across the website. This way people are presented with them while looking at information.
3. Social media integration
It has now become a standard for every business to have a social media presence. Social media provides an easy to use channel to communicate your core customers, and even better, it is free to use. Social media has become a way people give recommendations to their friends, and share your content with people they are connected to. Any business can see the benefit of reaching more people. Social media can be incorporated in your website in a variety of ways. You should, at the very least, have links to your various profiles on the template of your website. It is also recommended that content you provide be accompanied with a link to easily share. Beyond that, the larger social media platforms provide easy to use widgets that can show onlookers how many people have already shared your website or content, which is a testimonial in itself. Take advantage of the freebies given to you via social media, and work to build your following with interesting posts.
4. About Us
The about section of most websites is among the top pages visited. For many online customers the “about section” is just as important as the pages outlining the products and services you offer. This section, perhaps above all else, is an opportunity to further build trust. It should provide a concise history of your company, details on who you are and what you do, and be written in a way that reflects the culture of your company. It is also a good idea to include specific information about they employees that make up your company. You can focus on the management alone, or all of your employees. Have them write short bios and include their direct company contact information if applicable. This instills a sense of transparency and openness that potential customer love to see.
5. Call To Actions
A call to action is a way to collect the information of potential clients who have looked at your website and are interested in your products or services. Calls to action are offers in the form of buttons, banners, or graphics that prompt people to continue down a conversion tunnel. A product company website may have a call to action that says “Need to download this product? Click here” taking people to a page where their information is collected, so they can be contacted later. Calls to action provide an easy way for people to reach out to businesses and test the waters.
These 5 things can help you be more visible to clients which is the entire point of having a website. You want your business to be easily contacted, trustworthy, and informative. These aspects of your website will be a huge step in that direction.